Data protection

Privacy Policy

I. Name and Address of the Data Controller

Böcker Maschinenwerke GmbH
Lippestraße 69-73
DE-59368 Werne

Phone: 02389/7989-0
Email: info@boecker.de

II. Contact Information for the Data Protection Officer

Phone: 02389/7989-778
Email: datenschutz@boecker.de

III. General Information on Data Processing

1. Scope of Personal Data Processing

We generally process our users’ personal data only to the extent necessary to provide a fully functional website and our content and services. The processing of our users’ personal data is typically carried out only with the user’s consent. An exception applies in cases where obtaining prior consent is not possible for practical reasons and the processing of the data is permitted by law.

2. Legal Basis for the Processing of Personal Data

To the extent that we obtain the data subject’s consent for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures.

To the extent that the processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) of the GDPR serves as the legal basis.

In cases where the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights, and fundamental freedoms of the data subject do not override the aforementioned interest, Article 6(1)(f) of the GDPR serves as the legal basis for the processing.

3. Data Erasure and Retention Period

The data subject’s personal data will be erased or blocked as soon as the purpose for which it was stored no longer applies. Data may also be retained if this is provided for by European or national legislators in Union regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or erased when a retention period prescribed by the aforementioned standards expires, unless further storage of the data is necessary for the conclusion or performance of a contract.

IV. Provision of the Website and Creation of Log Files

1. Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing device.

The following data is collected in this process:

Information about the browser type and version used
The user’s operating system
The user’s Internet service provider
The user’s IP address (if applicable: in anonymized form)
Date and time of access
Websites from which the user’s system accesses our website
Websites accessed by the user’s system via our website

2. Legal basis for data processing

The legal basis for the temporary storage of data and log files is Article 6(1)(f) of the GDPR.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must be stored for the duration of the session.

Data is stored in log files to ensure the website functions properly. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing pursuant to Article 6(1)(f) of the GDPR.

4. Duration of Storage

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of data collected for the purpose of providing the website, this occurs when the respective session ends.

If the data is stored in log files, this occurs after no more than seven days. Storage beyond this period is possible. In this case, users’ IP addresses are deleted or anonymized so that the accessing client can no longer be identified.

5. Right to Object and Right to Erasure

The collection of data for the purpose of providing the website and the storage of data in log files are strictly necessary for the operation of the website. Consequently, users have no right to object.

V. Use of Cookies

a) Description and Scope of Data Processing

Our website uses cookies that enable an analysis of users’ browsing behavior.

The user data collected in this manner is pseudonymized through technical measures. Consequently, it is no longer possible to link the data to the specific user accessing the site. The data is not stored together with any other personal data of the users.

When accessing our website, the user is informed about the use of cookies for analytical purposes, and their consent to the processing of personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

b) Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). This use is based on Article 6(1)(f) of the GDPR. Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of the website—such as

browser type/version,
operating system used,
referrer URL (the previously visited page),
hostname of the accessing computer (IP address),
time of the server request,

are generally transmitted to a Google server in the U.S. and stored there. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. We have also added the “anonymizeIP” code to Google Analytics on this website. This ensures that your IP address is masked, so that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. You can prevent the storage of cookies by rejecting the corresponding notice or by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on—particularly for browsers on mobile devices—you can also prevent data collection by Google Analytics by clicking this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is valid only in this browser and only for our website, and is stored on your machine. If you delete the cookies in this browser, you will need to set the opt-out cookie again. [Note: For information on how the opt-out cookie is implemented, see: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable].

We also use Google Analytics to analyze data from DoubleClick cookies and AdWords for statistical purposes. If you do not wish this to occur, you can disable it via the Ads Preferences Manager (https://adssettings.google.com/authenticated?hl=de).

For more information on data protection in connection with Google Analytics, please see the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=de).

c) Google Ads (AdWords) Remarketing/Retargeting

We have integrated Google Ads into this website. The operator of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use this to advertise this website in Google search results as well as on third-party websites. For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.

Any further data processing takes place only if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize the ads you see on the web. In this case, if you are signed in to Google while visiting our website, Google uses your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form audiences.

These processing operations take place exclusively upon the granting of explicit consent in accordance with Art. 6(1)(a) of the GDPR.

The parent company, Google LLC, is a U.S. company certified under the EU-U.S. Data Privacy Framework. An adequacy decision pursuant to Article 45 of the GDPR is in effect, meaning that personal data may be transferred even without further guarantees or additional measures.

You can view the privacy policy and further information from Google Ads at: www.google.com/policies/technologies/ads/

Google Ads with Conversion Tracking

Google Ads is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. Google Ads enables an advertiser to specify certain keywords in advance, so that an ad is displayed in Google’s search results only when a user enters a search term related to those keywords. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and in accordance with the previously specified keywords.

The purpose of Google Ads is to promote our website by displaying interest-based advertisements on third-party websites and in Google’s search results, as well as by displaying third-party advertisements on our website.

If you reach our website via a Google ad, Google places a so-called conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages—such as the shopping cart of an online store—have been accessed on our website. The conversion cookie allows both us and Google to track whether a user who arrived at our website via an AdWords ad generated revenue—that is, whether they completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via Ads, to assess the success or failure of each Ads campaign, and to optimize our Ads campaigns for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Accordingly, each time you visit our website, personal data—including the IP address of the internet connection you are using—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, share this personal data—collected through technical means—with third parties.

These processing operations take place exclusively upon the granting of explicit consent in accordance with Art. 6(1)(a) of the GDPR.

The parent company, Google LLC, is a U.S. company certified under the EU-U.S. Data Privacy Framework. An adequacy decision pursuant to Article 45 of the GDPR is in place, meaning that personal data may be transferred even without further safeguards or additional measures.

You can view the privacy policy and further information from Google AdSense at: www.google.de/intl/de/policies/privacy/.

Google Ads with Enhanced Conversions

Google Ads is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. The purpose of Google Ads is to promote our website by displaying interest-based ads on third-party websites and in Google’s search results, as well as by displaying third-party ads on our website.

If you arrive at our website via a Google ad, Google places a so-called conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages—such as the shopping cart of an online store system—have been accessed on our website. The conversion cookie allows both us and Google to track whether a user who arrived at our website via a Google Ads ad generated revenue—that is, whether they completed or abandoned a purchase.

We use the enhanced conversions feature in Google Ads. To do this, we transmit personal data collected by us—such as phone numbers or email addresses—to Google. This data is matched with event data from Google Ads to track more conversions.

Accordingly, each time you visit our website, personal data—including the IP address of the internet connection you are using—is transmitted to Google in the United States of America. Google may, under certain circumstances, share this personal data—collected through technical processes—with third parties.

These processing operations take place exclusively upon the granting of explicit consent in accordance with Article 6(1)(a) of the GDPR.

You can view the privacy policy and further information from Google Ads at: www.google.de/intl/de/policies/privacy/ or support.google.com/adspolicy/answer/9755941.

Google Ads - Additional Information on Consent Mode, Easy Implementation

Under the Digital Markets Act, Google is required to obtain user consent before processing user data for personalized advertising. Google complies with this requirement through “Consent Mode.” Users are required to implement this feature and thereby demonstrate that they have obtained consent from website visitors.

Google offers two implementation modes: simple and advanced.

We use the simple implementation method of Google Consent Mode. Only if you give your consent to the use of Google Ads (see above) will a connection to Google be established, Google code be executed, and the processing described above take place. If you deny consent, Google will only receive a notification that consent has not been granted. The Google code will not be executed, and no Google Ads cookies will be set.

Google Ads – Additional Information on Consent Mode, Advanced Implementation

Under the Digital Markets Act, Google is required to obtain users’ consent before processing user data for personalized advertising. Google complies with this requirement through “Consent Mode.” Website operators are required to implement this feature and thereby demonstrate that they have obtained consent from website visitors.

Google offers two implementation modes: simple and advanced.

We use the advanced implementation method of Google Consent Mode. If you consent to data processing in connection with the use of Google Ads (see above), a connection to Google is established, Google Analytics cookies are set, and the corresponding processing operations are carried out. If you refuse to give your consent, no Google Ads cookies will be set. However, a unique “Ping ID” will be generated and transmitted to Google. The Google code will be executed, whereby only limited user data is transmitted to Google, including, among other things, information such as:

l IP address

l Browser details

l Visited URL

A personalized user ID is not assigned.

If you have consented to the use of Google Ads, Consent Mode, extended implementation, the legal basis for the processing of personal data is Article 6(1)(a) of the GDPR. Furthermore, it is in our legitimate interest within the meaning of Article 6(1)(f) of the GDPR to use Google Analytics 4, Consent Mode, and the extended implementation to obtain data on conversions without creating user profiles, thereby increasing profitability.

d) Advertising via OpenAI / ChatGPT Ads

We use OpenAI’s advertising services to display advertisements for our products and services within ChatGPT. To this end, we use the advertising services provided by OpenAI and, where applicable, the OpenAI Ads Manager.

In the context of running, managing, and evaluating our advertising campaigns, information regarding our advertisements, campaigns, target audiences, ad interactions, as well as technical and statistical information may be processed. As part of its advertising services, OpenAI provides us, in particular, with aggregated reporting and performance data regarding our campaigns, such as data on the range, frequency, or effectiveness of ads.

Conversion Tracking

To measure the effectiveness of our advertising campaigns, we use the conversion tools offered by OpenAI. In this process, certain conversion events may be recorded and transmitted to OpenAI following an interaction with an ad we have placed on our website.

Depending on the technical configuration used, this may involve, in particular, the OpenAI Pixel provided by OpenAI, the Conversions API, or comparable technical integrations. Information that may be collected includes, for example, details about website visits, registrations, inquiries, purchases, or other conversion events defined by us.

In particular, technical information, online identifiers, and information about actions taken on our website and the associated conversion events may be processed. The specific processing depends on the technical implementation we use.

To the extent that consent is required for the use of the relevant technologies, processing will only take place after the relevant consent has been granted via our consent management system. Consent that has been granted may be revoked at any time with future effect via the relevant settings.

OpenAI and we generally process personal data in connection with the conversion tools as separate data controllers, unless a different allocation of roles under data protection law is specified for a specific processing operation.

Customer Data and Custom Audiences

We currently do not transfer our own customer or prospect lists—in particular, email addresses, phone numbers, or comparable customer data—to OpenAI for the creation or use of Custom Audiences or target groups via the relevant audience tools.

Should we use these features in the future, we will adjust the associated data processing and, where necessary, the required legal bases and consents accordingly.

No Sharing of ChatGPT Conversations with Us

According to OpenAI’s own statements, it does not share individual users’ ChatGPT conversations with advertisers in connection with the display of advertisements in ChatGPT.Therefore, we do not have access to the chat histories of individual ChatGPT users. The information provided to us as part of the advertising services generally relates to the performance and analysis of our own advertising campaigns.

Legal Basis

To the extent that personal data is processed in connection with the use of advertising services and conversion tools, such processing is based on the applicable legal grounds under data protection law.

To the extent that consent is required for the use of cookies, pixels, comparable technologies, or the transfer of personal data to OpenAI, the corresponding processing will take place only after consent has been granted. Consent may be revoked at any time with future effect via our consent management system.

Further Information on OpenAI

For more information on the processing of personal data by OpenAI, please see the [OpenAI Privacy Policy].
For more information on the advertising services and the advertising tools used, please see the [OpenAI Advertising Terms], the [OpenAI Ad Tools Terms], and the [OpenAI Ad Tools Data Processing Addendum].
The [OpenAI Conversion Terms] also apply to processing related to conversion tracking.

e) Meta Pixel, Custom Audiences, and Facebook Conversion

Within our online offering, based on our legitimate interests in the analysis, optimization, and economic operation of our online offering, and for these purposes, we use the so-called “Meta Pixel” from the social network Facebook, which is operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

With the help of the Meta Pixel, Facebook is able, on the one hand, to identify visitors to our online offering as a target audience for the display of ads (so-called “Meta Ads”). Accordingly, we use the Meta Pixel to ensure that the Facebook ads we place are shown only to those Facebook users who have demonstrated an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Meta Pixel, we also aim to ensure that our Facebook ads align with users’ potential interests and do not come across as intrusive. Furthermore, using the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Meta Pixel is integrated directly by Facebook when our online services are accessed and can store a so-called cookie—that is, a small file—on users’ machines. If users subsequently log in to Facebook or visit Facebook while logged in, their visit to our online service is recorded in their profile. The data collected about users is anonymous to us; therefore, it does not allow us to identify individual users. However, Facebook stores and processes this data, making it possible to link it to the respective user profile and use it for its own market research and advertising purposes. If we transmit data to Facebook for matching purposes, this data is encrypted locally in the browser and only then sent to Facebook via a secure HTTPS connection. This is done solely for the purpose of matching the data with data that is similarly encrypted by Facebook.

Facebook processes the data in accordance with its Data Use Policy. General information regarding the display of Facebook ads can be found in Facebook’s Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Meta Pixel and how it works can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.

You can opt out of data collection by the Meta Pixel and the use of your data for displaying Facebook ads. To control the types of ads displayed to you on Facebook, visit the page set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, meaning they are applied to all machines, such as desktop computers or mobile machines.

You can also opt out of the use of cookies for audience measurement and advertising purposes via the Network Advertising Initiative’s opt-out page (http://optout.networkadvertising.org/) and, additionally, the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

f) Legal Basis for Data Processing

The legal basis for the processing of personal data using technically necessary cookies is Article 6(1)(f) of the GDPR.

The legal basis for the processing of personal data using cookies for analytical purposes is Article 6(1)(a) of the GDPR, provided the user has given consent in this regard.

g) Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after a page change.

The user data collected by technically necessary cookies is not used to create user profiles.

Analytics cookies are used to improve the quality of our website and its content. Analytics cookies allow us to understand how the website is used, enabling us to continuously optimize our offerings.

These purposes also constitute our legitimate interest in the processing of personal data pursuant to Article 6(1)(f) of the GDPR.

h) Duration of Storage, Right to Object, and Option to Delete

Cookies are stored on the user’s computer and transmitted from there to our site. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your web browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use all of the website’s features to their full extent.

VI. Newsletter

1. Description and Scope of Data Processing

On our website, you have the option to subscribe to a free newsletter. When you sign up for the newsletter, the data entered in the form is transmitted to us.

In addition, the following data is collected during registration:

IP address of the accessing computer
Date and time of registration

Your consent to the processing of this data is obtained as part of the registration process, and reference is made to this Privacy Policy.

No data is disclosed to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.

2. Legal Basis for Data Processing

The legal basis for processing the data after the user subscribes to the newsletter is Article 6(1)(a) of the GDPR, provided the user has given consent.

3. Purpose of Data Processing

The collection of the user’s email address serves the purpose of delivering the newsletter.

The collection of other personal data as part of the sign-up process serves to prevent misuse of the services or the email address provided.

4. Duration of Storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored for as long as the newsletter subscription is active.

Other personal data collected as part of the registration process is generally deleted after a period of seven days.

5. Right to Object and Right to Erasure

The user concerned may cancel the newsletter subscription at any time here. A link for this purpose is also included in every newsletter.

This also allows the user to revoke their consent to the storage of the personal data collected during the registration process.

VII. Contact Form and Email Contact

1. Description and Scope of Data Processing

Our website features a contact form that can be used to contact us electronically. If a user utilizes this option, the data entered into the form is transmitted to us and stored.

At the time the message is sent, the following data is also stored:

The user’s IP address
Date and time of submission

Your consent to the processing of this data is obtained as part of the submission process, and reference is made to this privacy policy.

Alternatively, you may contact us via the email address provided. In this case, the user’s personal data transmitted with the email will be stored.

In this context, the data is not disclosed to third parties. The data is used exclusively for the purpose of handling the correspondence.

2. Legal Basis for Data Processing

The legal basis for processing the data, provided the user has given consent, is Article 6(1)(a) of the GDPR.

The legal basis for processing data transmitted when sending an email is Article 6(1)(f) of the GDPR. If the email contact is intended to lead to the conclusion of a contract, an additional legal basis for the processing is Article 6(1)(b) of the GDPR.

3. Purpose of Data Processing

We process the personal data entered in the contact form solely for the purpose of handling your inquiry. When you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. Retention Period

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data entered in the contact form and data sent via email, this occurs once the respective conversation with the user has ended. The conversation is considered concluded when the circumstances indicate that the matter in question has been definitively resolved.

Any additional personal data collected during the submission process will be deleted no later than seven days after submission.

5. Right to Object and Right to Erasure

The user may revoke their consent to the processing of personal data at any time. If the user contacts us via email, they may object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of establishing contact will be deleted in this case.

VIII. Social Media and Miscellaneous

1. Use of Social Media Plug-ins

1) We currently use the following social media plug-ins: Facebook, Instagram, Xing, LinkedIn. We use the so-called “two-click” solution. This means that when you visit our site, no personal data is initially transmitted to the providers of the plug-ins. You can identify the plug-in provider by the label on the box, which displays its initial letter or logo. We provide you with the option to communicate directly with the plug-in provider via the button. Only when you click on the marked field and thereby activate it does the plug-in provider receive the information that you have accessed the corresponding page of our website. In addition, the data specified in § 3 of this statement is transmitted. In the case of Facebook and Xing, according to the respective providers, the IP address is anonymized immediately after collection in Germany. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (in the case of U.S. providers, in the United States). Since the plug-in provider collects data primarily via cookies, we recommend that you delete all cookies via your browser’s security settings before clicking on the grayed-out box.

2) We have no influence over the data collected or the data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, or the retention periods. We also have no information regarding the deletion of the collected data by the plug-in provider.

3) The plug-in provider stores the data collected about you as usage profiles and uses them for advertising, market research, and/or to tailor its website to user needs. Such analysis is carried out in particular (even for users who are not logged in) to display targeted advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact the respective plug-in provider. Through the plug-ins, we offer you the opportunity to interact with social networks and other users, enabling us to improve our services and make them more interesting for you as a user. The legal basis for the use of the plug-ins is Article 6(1)(f) of the GDPR.

4) Data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider’s site, the data we collect about you is directly associated with your existing account with that provider. If you click the activated button and, for example, share the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out of a social network regularly after use, and especially before clicking the button, as this will help you avoid having your data linked to your profile with the plugin provider.

5) For more information on the purpose and scope of data collection and its processing by the plugin provider, please refer to the privacy policies of these providers listed below. There you will also find further information regarding your rights in this regard and settings options to protect your privacy.

6) Addresses of the respective plugin providers and URLs to their privacy policies:

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; further information on data collection: https://www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other and www.facebook.com/about/privacy/your-info. Facebook has complied with the EU-U.S. Privacy Shield, www.privacyshield.gov/EU-US-Framework.

b) Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).

The plugins are marked with an Instagram logo, such as an “Instagram camera.” When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram’s servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the United States and stored there.

If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins—for example, by clicking the “Instagram” button—this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed there to your contacts.

For details on the purpose and scope of data collection, as well as Instagram’s further processing and use of the data, and your rights and privacy settings in this regard, please refer to Instagram’s Privacy Policy: help.instagram.com/155833707900388/

If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading by using browser add-ons, such as the “NoScript” script blocker (https://noscript.net/).

c) Xing AG, Gänsemarkt 43, 20354 Hamburg, Germany; www.xing.com/privacy.

d) LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; https://www.linkedin.com/legal/privacy-policy. LinkedIn has complied with the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2. Embedding of YouTube Videos

1) We have embedded YouTube videos in our online content that are stored at www.YouTube.com and can be played directly from our website. [These are all embedded in “enhanced privacy mode,” meaning that no data about you as a user is transmitted to YouTube unless you play the videos. Only when you play the videos is the data described in paragraph 2 transmitted. We have no control over this data transfer.]

2) When you visit the website, YouTube receives the information that you have accessed the corresponding page of our website. In addition, the data specified in Section 3 of this policy is transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether you do not have a user account. If you are logged in to Google, your data is directly associated with your account. If you do not wish for this data to be associated with your YouTube profile, you must log out before clicking the button. YouTube stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its website to your needs. Such analysis is carried out in particular (even for users who are not logged in) to provide personalized advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact YouTube.

3) For more information on the purpose and scope of data collection and its processing by YouTube, please see the privacy policy. There you will also find further information about your rights and settings options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the United States and has complied with the EU-U.S. Privacy Shield, www.privacyshield.gov/EU-US-Framework.

3. Integration of Google Maps

1) On this website, we use Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map feature.

2) When you visit the website, Google receives the information that you have accessed the corresponding page of our website. In addition, the data specified in § 3 of this policy is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data is directly associated with your account. If you do not wish for this data to be associated with your Google profile, you must log out before clicking the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its website to your needs. Such analysis is carried out in particular (even for users who are not logged in) to deliver targeted advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google.

3) For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information regarding your rights in this regard and settings options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the United States and has complied with the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. Use of Yumpu

Our website integrates an application from the company Yumpu, Gewerbestrasse 3, 9444 Diepoldsau, Switzerland (hereinafter: Yumpu). This application allows you to view our catalogs as e-papers.

Yumpu uses cookies and features that enable the analysis of your use of the website. Yumpu thereby collects and stores personal data such as your IP address and information about the time and duration of your use. This data is transmitted when you have JavaScript enabled in your browser.

Yumpu’s Terms of Use and Privacy Policy:
www.yumpu.com/de/info/privacy_policy

5. Validity

This Privacy Policy also applies to the following company websites:

As well as for other websites operated by the company under the domain “boecker.de,” provided that no separate or different privacy policy is published there.

IX. Rights of the Data Subject

You have the following rights at any time with regard to your personal data:

Right of access, Art. 15 GDPR
Right to rectification or erasure, Articles 16 and 17 of the GDPR
Right to restriction of processing, Art. 18 GDPR
Right to data portability, Art. 20 GDPR
Right to object to processing, Art. 21 GDPR

You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data.